Milkweed Editions Website
The Challenge
Milkweed Editions needed a new website to effectively showcase authors and books, facilitate discovery, and support online purchasing.
The Solution
A modern and streamlined design allows the content to shine, encouraging visitors to explore while also supporting specific tasks.
My Role
Stakeholder Interviews
Site Audit
Sitemap
Wireframes
UI and Dev Consultation
Measurable Results
After the new website launched, Milkweed raised $1.5 million in a capital campaign, online book sales doubled in two years, and newsletter subscribers tripled.
